Impossible Foods Presents:
The Birds and The Trees
Impossible is on a mission to turn back the clock on climate change by making bloody, delicious, juicy, meaty meat from plants with a tiny fraction of the environmental impact of animal agriculture. Gen Z is super onboard with staving off environmental catastrophe and saving the planet, but unfortunately, their parents buy the groceries. So we created TheBirdsAndTheTrees.com, a resource center to equip kids to have "the talk" about climate change with their parents.
ROLE
Concept
Creative Direction
Illustration
Art/Design Direction
IMPOSSIBLE TEAM
Taylor Kelly
Isaac K-Brown
Nick Schwanz
Irene Taylor
Mia Matthews
AGENCY PARTNER
TheBirdsAndTheTrees.com is divided up into 6 chapters, each addressing a specific topic of "the talk."
We loaded TheBirdsAndTheTrees.com with tons of stats about the enviornmental impact of animal agriculture on climate change. Some truly staggering facts were included - like how cows being raised for food weigh 10x more than every wild terrestrial mammal, bird, reptile and amphibian COMBINED.
