Lumosity Brand and Product Marketing
As the Lead Brand Designer at Lumosity, I helped grow the team as we work alongside the Product Marketing, Acquisitions, and Social teams to help attract new Lumosity users to our product, and show the existing ones we love 'em. I was responsible for ideating, illustrating, animating and designing loads of good stuff to push our brand design in new directions, evolve our illustration style, generate enthusiasm about our shiny new features, and help tell Lumosity story.
MINDFULNESS BRANDING AND LAUNCH CAMPAIGN
Lumosity launched Mindfulness to give our users new ways to round out their brain training. Our neuroscientists and game designers adapted age-old techniques of mental training into a series of guided exercises. By taking a science-based approach, we wanted to separate ourselves from the stigma and provide our users with something truly beneficial.
EMAIL CAMPAIGNS
We like to keep in touch with our users over email to announce new games, Insights, and promotions we know they'll love.
IN-PRODUCT MARKETING
New game? New Insight? Updated Workout Mode? We'll make sure you know about it when you open the product. We used popups to educate and delight our users.
IN-PRODUCT MARKETING
New game? New Insight? Updated Workout Mode? We'll make sure you know about it when you open the product. We used popups to educate and delight our users.
